Brief Introduction of Cold Storage
The name "Cold Storage" is an icon and its story is unique in the corporate histories of Singapore. The company had humble beginnings, from a small depot storing and selling mainly frozen meat from Australia has grown to become the premier player in retailing in Singapore.
It was established in 1903, as the child of the Industrial Revolution and Pax Britannica, its primary concern was to have quick and profitable turnover of its imported meats and range of products during it early days. Later, Cold Storage shifted from counter-service to self-service, introducing the supermarket to Singapore. Then the Company pioneered the concept of multiple retailing, capitalizing on bulk buying and economies of scale. Always, the strategy is to bring Cold Storage to be where consumers are.
It is the first supermarket in Singapore to receive the CASE TRUST mark introduced by CASE in 1998 to distinguish companies that receive a high degree of consumer confidence and also the first supermarket in Singapore to receive MUIS certification for its supermarket operations.
The importance of freshness is aim of Cold Storage; it started the Fresh Food Distribution Center back in Singapore in 1999, using composite multi-temperature warehousing for fresh and frozen food distribution and fully integrated system in place to ensure cold chain distribution system from supply chain to store level to ensure the safe handling of perishable items - from paddock to palate - every step of the way.
To date, it operates 30 outlets strategically located across the island in city center, affluent suburbs and HDB estates.
Cold Storage is The Fresh Food People Supermarket Retailer, committed to delivering value, variety based on ethnic mix, freshness, innovative food ideas, superior customer service and a pleasant shopping environment that enhances the consumer's lifestyle.
In order to attract health conscious customers, Cold Storage started the Marketplace, an organic and wellness-focused store offering the widest range of products that focused on organic, natural, fresh, dietary-sensitive that cater to different consumer needs and to promote further healthy living, the store does not sell cigarettes.
Cold Storage also operates Shop N Save Supermarkets Island wide to provide convenience and offer a comprehensive range of quality products and fresh food at the most competitive prices to its customers.
Their Vision: To be the leading Fresh Food people.
Their Mission: We always care for our customers.
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Features of Website
Cold Storage's business model is both a Business-to-Business (B-to-B) and Business-to-Consumer (B-to-C).
Cold Storage's website uses images with vibrating colors to attract customers when browsing their homepage and loading-time of the page is short. The website eases convenience for professional singles and working mums who are busy for grocery shopping by using the flow of space.
Useful information like which items on discounts are shown in the "Best Buy" and "Promotions" that inform customers on which items are worth buying. "BBQ Selection" corner cater to people who are planning to have a barbeque party and during festive seasons like Christmas, Cold Storage will provide different packages for different type of customers online. After shopping for what u want online, the website will prompt you the list of orders with prices beside each of them.
Payment & DeliveryIn order to click and buy the groceries online, one has to sign up for membership online by giving their profiles and provide home address for Cold Storage delivery at doorstep, in which they will be given a membership no. to logging-on purposes. This feature provides security for customers’ details as they are paying online. Cold Storage website makes online shopping easier for their members by allowing them to view their "Order History" for repeat purchases, saving customers' time.
Seeing What You Have Bought So Far
1. CLICK the View Shopping Cart button in the main navigation bar to the left.
2. You will see a list of items you have picked.
3. You may change the quantity of items at this time. If you have changed the quantity, remember to click UPDATE CHANGES for the changes to be accepted.
4. Otherwise, you may CONTINUE SHOPPING or CONTINUE to complete the order.
Saving My Shopping Cart?
If you would like to save your shopping cart for future shopping convenience or to resume the current shopping at a later time, kindly click on the Save Shopping Cart option before checkout or logging out. To load this saved cart during your next session, simply click Load Shopping Cart option. Please note that this option will supercede your selected items in the current shopping cart, if there is any.
Checking out / Placing of Order
The payment will be stated neatly in Singapore Currency.
What are the Accepted Modes of Payment available?
· The Choice Card ( HSBC Credit Cards)
· Credit Card - VISA & MASTER
· Cash on Delivery, also known as COD
· Cheque on Delivery (Please make cross cheque payable to "Cold Storage Retail". Please write your name and membership number at the back on your Cheque.)
Alternatively, the Cold Storage Online service brings you the convenience of placing an order through one of the following methods:
http://www.coldstorage.com.sg/mall/mall_main.htm [24 hrs] *
Tel: 6344-1661
Fax: 6344-1522 [24 hrs]Changes to orders can be made via contacting their Customer Officer between 8.30am - 5.30pm, from Mondays to Saturdays.
Minimum order value is S$60.00 per delivery per location and a nominal delivery fee of S$7.00 will be added to your total purchase.
Additional delivery charge may apply for any other special arrangement such as special timing, location, etc.
There is no delivery on Sundays and Public Holidays & delivery slots are subjected to availability.
Ensuring the minds of consumers who shop online, especially first-timers, Cold Storage is a reputable brand in Singapore, it has been voted by the consumers that it is the Trusted Brand in year 2007.
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Health & Cooking Tips
As there is growing demand for people who are health conscious, Cold Storage provides informations about food safety, teaching the tips of storing the food fresh. The website make it more interesting for browsers is their cooking recipe, useful housewife and working adults who are clueless about cooking.
Example of Recipe:STEAMED THAI SHRIMP SALAD
Ingredients: 250g Baby Shrimp
Garnish: 5g Iceberg Lettuce
Thai Chilli Ingredients: 5g
Chilli Padi 20g
First Choice Shallot, sliced 10g
First Choice Sweet Basil, sliced 20g
First Choice Coriander Leaf 10g
First Choice Lemongrass, sliced (the most inner part) 80g
Green Papaya (pre sliced to thin strips) 2tbsp
Fish sauce 1tbsp
First Choice crushed Brown Sugar Half cup
Freshly squeezed Lime juice 4tbsp
Thai Chilli Sauce
Method:
1.) Combine all the ingredients together in mixing bowl except the garnish and toss well.
2.) Serve the Thai salad with the iceberg lettuce.
There are many other recipes of dishes available which are archived links by the side.
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Feedbacks and FAQs (Frequently Asked Questions) 
In order to improve their customers’ shopping experience in both supermarkets and the online store, Cold Storage allows feedback on the website for any suggestions or for improvements to enhance the shopping pleasure even more.
To make it convenient by clearing the doubts of customers straight away, Cold Storage give answers to frequently asked questions and guide customers with instructions on how to shop online at the ‘FAQs’ corner. The 'FAQs' corner is sub-divided into various headings for easy reference.
Example of a FAQ: Creating of Own Personal List
Procedures are listed out, to guide the consumer step-by-step.
1. You can selectively put items into your Personal Shopping List by clicking the MY SHOPPING LIST button in the main navigation bar to the left.
2. Key in a name by which you can identify the new shopping list into the text box on the right and click NEW.
3. The newly created Shopping List will appear directly above the creation box.
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10. You may remove an item by ticking it and clicking on REMOVE.
11. You may update quantity by changing the quantity and then clicking on UPDATE QTYs.
12. You may add the list to your shopping cart in order to continue with the purchase by clicking ADD TO CART.
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Competition Towards Other Websites
1.) Against NTUC FairPrice
this ntuc fairprice's website is congested with information. It does have about the same type of information that cold storage's website provided. it have categorised the different section at the top for easier access.
At the right hand side of the page, it shows the shopping cart, of which what items that the customer has chose. This feature enables the customer to know how much they had ordered at a glance, which Cold Storage's website has it but not as detailed. Cold storage only provides the full details of the items when the customer is checking out/making payment.
2.) Against Carrefour
Carrefour's website gives the lastest events and promotions goin on, including news of various house brands and wine collection. However, being one of the hypermarket locally, it does not have online shopping which require their shoppers to go down personally to shop in their store. This is one big disadvantage as compared to Cold Storage.
Carrefour's website do have some extra interesting information for online-surfers, for example, informing them of healthy eating n living. it is on Carrefour life which is actually advertising for its own store.
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