Last minute guests and no time for marketing? Shop online at Coldstorage!

Brief Introduction of Cold Storage



The name "Cold Storage" is an icon and its story is unique in the corporate histories of Singapore. The company had humble beginnings, from a small depot storing and selling mainly frozen meat from Australia has grown to become the premier player in retailing in Singapore.
It was established in 1903, as the child of the Industrial Revolution and Pax Britannica, its primary concern was to have quick and profitable turnover of its imported meats and range of products during it early days. Later, Cold Storage shifted from counter-service to self-service, introducing the supermarket to Singapore. Then the Company pioneered the concept of multiple retailing, capitalizing on bulk buying and economies of scale. Always, the strategy is to bring Cold Storage to be where consumers are.

It is the first supermarket in Singapore to receive the CASE TRUST mark introduced by CASE in 1998 to distinguish companies that receive a high degree of consumer confidence and also the first supermarket in Singapore to receive MUIS certification for its supermarket operations.

The importance of freshness is aim of Cold Storage; it started the Fresh Food Distribution Center back in Singapore in 1999, using composite multi-temperature warehousing for fresh and frozen food distribution and fully integrated system in place to ensure cold chain distribution system from supply chain to store level to ensure the safe handling of perishable items - from paddock to palate - every step of the way.

To date, it operates 30 outlets strategically located across the island in city center, affluent suburbs and HDB estates.

Cold Storage is The Fresh Food People Supermarket Retailer, committed to delivering value, variety based on ethnic mix, freshness, innovative food ideas, superior customer service and a pleasant shopping environment that enhances the consumer's lifestyle.
In order to attract health conscious customers, Cold Storage started the Marketplace, an organic and wellness-focused store offering the widest range of products that focused on organic, natural, fresh, dietary-sensitive that cater to different consumer needs and to promote further healthy living, the store does not sell cigarettes.

Cold Storage also operates Shop N Save Supermarkets Island wide to provide convenience and offer a comprehensive range of quality products and fresh food at the most competitive prices to its customers.

Their Vision: To be the leading Fresh Food people.
Their Mission: We always care for our customers.

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Features of Website
Cold Storage's business model is both a Business-to-Business (B-to-B) and Business-to-Consumer (B-to-C).

Cold Storage's website uses images with vibrating colors to attract customers when browsing their homepage and loading-time of the page is short. The website eases convenience for professional singles and working mums who are busy for grocery shopping by using the flow of space.

Useful information like which items on discounts are shown in the "Best Buy" and "Promotions" that inform customers on which items are worth buying. "BBQ Selection" corner cater to people who are planning to have a barbeque party and during festive seasons like Christmas, Cold Storage will provide different packages for different type of customers online. After shopping for what u want online, the website will prompt you the list of orders with prices beside each of them.

Payment & Delivery
In order to click and buy the groceries online, one has to sign up for membership online by giving their profiles and provide home address for Cold Storage delivery at doorstep, in which they will be given a membership no. to logging-on purposes. This feature provides security for customers’ details as they are paying online. Cold Storage website makes online shopping easier for their members by allowing them to view their "Order History" for repeat purchases, saving customers' time.

Seeing What You Have Bought So Far
1. CLICK the View Shopping Cart button in the main navigation bar to the left.
2. You will see a list of items you have picked.
3. You may change the quantity of items at this time. If you have changed the quantity, remember to click UPDATE CHANGES for the changes to be accepted.
4. Otherwise, you may CONTINUE SHOPPING or CONTINUE to complete the order.

Saving My Shopping Cart?
If you would like to save your shopping cart for future shopping convenience or to resume the current shopping at a later time, kindly click on the Save Shopping Cart option before checkout or logging out. To load this saved cart during your next session, simply click Load Shopping Cart option. Please note that this option will supercede your selected items in the current shopping cart, if there is any.

Checking out / Placing of Order
The payment will be stated neatly in Singapore Currency.
What are the Accepted Modes of Payment available?

· The Choice Card ( HSBC Credit Cards)
· Credit Card - VISA & MASTER
· Cash on Delivery, also known as COD
· Cheque on Delivery (Please make cross cheque payable to "Cold Storage Retail". Please write your name and membership number at the back on your Cheque.)

Alternatively, the Cold Storage Online service brings you the convenience of placing an order through one of the following methods:

http://www.coldstorage.com.sg/mall/mall_main.htm [24 hrs] *

Tel: 6344-1661

Fax: 6344-1522 [24 hrs]

Changes to orders can be made via contacting their Customer Officer between 8.30am - 5.30pm, from Mondays to Saturdays.

Minimum order value is S$60.00 per delivery per location and a nominal delivery fee of S$7.00 will be added to your total purchase.
Additional delivery charge may apply for any other special arrangement such as special timing, location, etc.

There is no delivery on Sundays and Public Holidays & delivery slots are subjected to availability.

Ensuring the minds of consumers who shop online, especially first-timers, Cold Storage is a reputable brand in Singapore, it has been voted by the consumers that it is the Trusted Brand in year 2007.

Here's how one's check-out process may look:




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Health & Cooking Tips

As there is growing demand for people who are health conscious, Cold Storage provides informations about food safety, teaching the tips of storing the food fresh. The website make it more interesting for browsers is their cooking recipe, useful housewife and working adults who are clueless about cooking.

Example of Recipe:
STEAMED THAI SHRIMP SALAD

Ingredients: 250g Baby Shrimp
Garnish: 5g Iceberg Lettuce

Thai Chilli Ingredients: 5g
Chilli Padi 20g
First Choice Shallot, sliced 10g
First Choice Sweet Basil, sliced 20g
First Choice Coriander Leaf 10g
First Choice Lemongrass, sliced (the most inner part) 80g
Green Papaya (pre sliced to thin strips) 2tbsp
Fish sauce 1tbsp
First Choice crushed Brown Sugar Half cup
Freshly squeezed Lime juice 4tbsp
Thai Chilli Sauce

Method:
1.) Combine all the ingredients together in mixing bowl except the garnish and toss well.
2.) Serve the Thai salad with the iceberg lettuce.

There are many other recipes of dishes available which are archived links by the side.

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Feedbacks and FAQs (Frequently Asked Questions)


In order to improve their customers’ shopping experience in both supermarkets and the online store, Cold Storage allows feedback on the website for any suggestions or for improvements to enhance the shopping pleasure even more.

To make it convenient by clearing the doubts of customers straight away, Cold Storage give answers to frequently asked questions and guide customers with instructions on how to shop online at the ‘FAQs’ corner. The 'FAQs' corner is sub-divided into various headings for easy reference.

Example of a FAQ: Creating of Own Personal List
Procedures are listed out, to guide the consumer step-by-step.

1. You can selectively put items into your Personal Shopping List by clicking the MY SHOPPING LIST button in the main navigation bar to the left.
2. Key in a name by which you can identify the new shopping list into the text box on the right and click NEW.
3. The newly created Shopping List will appear directly above the creation box.
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10. You may remove an item by ticking it and clicking on REMOVE.
11. You may update quantity by changing the quantity and then clicking on UPDATE QTYs.
12. You may add the list to your shopping cart in order to continue with the purchase by clicking ADD TO CART.

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Competition Towards Other Websites

1.) Against NTUC FairPrice


this ntuc fairprice's website is congested with information. It does have about the same type of information that cold storage's website provided. it have categorised the different section at the top for easier access.

At the right hand side of the page, it shows the shopping cart, of which what items that the customer has chose. This feature enables the customer to know how much they had ordered at a glance, which Cold Storage's website has it but not as detailed. Cold storage only provides the full details of the items when the customer is checking out/making payment.


2.) Against Carrefour

Carrefour's website gives the lastest events and promotions goin on, including news of various house brands and wine collection. However, being one of the hypermarket locally, it does not have online shopping which require their shoppers to go down personally to shop in their store. This is one big disadvantage as compared to Cold Storage.



Carrefour's website do have some extra interesting information for online-surfers, for example, informing them of healthy eating n living. it is on Carrefour life which is actually advertising for its own store.

Time for a holiday-break? Visit Zuji.com.sg to meet your travel needs!

Brief Introduction

ZUJI online, is Asia-Pacific’s most comprehensive online travel company. It puts the world of travel at our fingertips. The user can book the travel package, hotel, flights, cruise etc in one website. As long as it is related to the travel, the user will be able to find the relevant information without much hassle.

Thanks to their network of global partners, ZUJI makes travelling easy. Gain access to over 400 airlines, 77,000 hotels, 50 car hire companies plus 3,000 activities and attractions, to discover helpful travel planning tools and destination information that make one's trip truly unique.

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Features of Website

User-friendliness

Firstly, the loading time of the website is a breeze, especially if compared to other competitor's sites. The language they used on the website is quite formal but at the same time is easy to comprehend. It provides helpful and detailed explanation on the country, hotel etc.


Many graphics are used on the website as I think they believe picture speaks a thousand words. It is more convincing to show the user how the hotel rooms look likes than explaining. Graphics are shown on the animated basis, in this way the user will be able to view more than one pictures within a short time. It is faster to catch the user attention too. The colors they used are light tone and are not too striking or disturbance for the user.


It is easy to navigate around the website as they are organized into different sub-headings. If not, they also provide a site map for the user. From there, the info is further divide into sub-headings.

Other Special Features



On the website, it offers great travel deals that make traveling even more rewarding. You can find promotion relating to different credit card company so the user can benefit from it. There is one section whereby the advertisers can put up a small ad on the website though some are not related to the travel.

User can buy the insurance from the website at their convenience and choose to buy which policy they want. Whenever you are booking for hotels, flights or cars, it always provides some helpful information at the side to guide the user. This is especially useful for first timers. Members will also get the latest travel deals before anyone else with their member newsletter. They alert their members of travel deals before they advertise them to the public.

You can tracks the lowest return airfares for up to five chosen destinations and alert you via e-mail when it hits or betters the amount specified by you (Price Guru). Flight Guru provides a host of search options for flights, including alerting you of free stopovers. You can even pre-select your seats on selected flights.

Everything to help you prepare for your trip such as useful destination information, a currency converter, global weather forecasts, visa requirements, flight schedules, insurance and more can be find under the travel tools. ZUJI also offers a wide array of travel services to make planning the trip even easier. They are accessible 7 days a week via email, phone or fax if you have any queries with your online booking.

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Payment Methods

Currency Convertors
They have a currency converter on their website however it does not allow one to change your final booking price to the currency u wanted in the end. If u will to view the ZUJI's website based in Singapore, then the price indicated will be in Singapore Dollars.

Going International
They have a few international sites based in Asia Pacific region and partner sites with the UK, US and Euro countries, operating worldwide.

The customer can pay online through their credit card, or call the Customer Service Centre and provide their credit card details. Alternatively, they can pay in person at the ZUJI ticketing office.

Security / Trustworthy icons



Online payment at ZUJI is secured by VeriSign, the global leader in online security for e-commerce payments. ZUJI Pte Ltd is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the sites (www.zuji.com.sg, www.zuji.com.au and www.zuji.com.hk). Because these web sites want to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

Shipping & Delivery details
Making travel arrangements with ZUJI doesn't require any unnecessary travelling - they will deliver your tickets to you at a local address, absolutely free, and charging a small fee for an overseas courier.)

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Competition Against Other Sites

1.) Priceline

Priceline's website has a feature of informing customers of any great deals - 'Deal Alerts Box', which is a disadvantage as compared to Zuji's website as Zuji's way of alerting customers is more attractive, with a bigger graphic of the place featured and pricing, with an additional link to other deals.

An advantage that Priceline has would be its 'Travel Tips'. It's short and straight to the point, easy to digest, especially for consumers who need that extra last-minute tip, just before heading to their destination.

2.) Orbitz

First thing that was noted upon surfing this website, would be the loading-time. Out of 5times entered, all loading-times of the website is very lagging and slow to process.

Great features of this website would be its 'Trip Hub', and 'Traveller Update', whereby customers are able to plan their trip ahead and after; after meaning to keep memories about it by uploading videos or blogging about their experiences, which allows other customers to view and keep an update on where is the best places to head and most interesting things to be expected to encounter in 'Traveller Update'.

Instead of listing only a feedback form for customers to fill up at Zuji's Website, Orbitz takes the effort to list 3 different ways to seek help at an immediate glance, great for anxious customers who wants to get the enquiries answered straight away!

3.) Precision Reservations

This website contains one excellent feature, which is not used by other websites. Precision Reservations has a Point-Reward Program, which allows customers to gain points upon every successful booking. This is a good marketing strategy, as it will entice customers to come back often, gaining points which will may allow them to redeem for another stay! Zuji should learn from them to have such a system, to keep customers coming back.